Our deep experience in Providers/Hospitals, Health Plans, and Life Sciences provides a rich and uncommon perspective of today’s healthcare consumers, stakeholders, and the marketplace.
We have a strong track record of success in the health plan space. We’ve been working with plans for more than 30 years and have a keen understanding of how to make an emotional connection with both the B2B target and the healthcare consumer.
Merge Separates from the Pack
We uncover insights into the customer and what their needs are, as well as their wants. We use data to generate user profiles. We create personas, and provide competitive and comparable assessments. And we use these insights to brainstorm ways to reach the consumer and alleviate any pain points they may encounter while trying to interact with the brand.
Services We Provide for Health Plans
Merge has always offered a robust suite of services paired with a deep knowledge of the complexities of the healthcare consumer. But complacency is not in our DNA. Most recently, we have augmented our capabilities in areas like experience design, personalization, and analytics.
We plan and design around the optimal user experience, and develop creative campaigns and products that are useful while still being beautiful. It is not a one-size-fits-all process to reach the final product. Each of our clients is unique. Each solution is unique.
Our deep experience means we can spend more time on strategy and less time on learning your business.
Jim Porter, EVP, Managing Director
Health Plans Experience
Everything in healthcare goes back to trust. We craft messages that grow the belief that plans are the conduit for care and connection, and make it simpler to get care. Today, we work to constantly improve essential experiences with leaders in the industry.