Data is the New Brick-and-Mortar

Promote and engage

We optimize, analyze and predict retail performance

Our deep retail experience has accelerated brands’ digital transformation and helped them thrive in a disrupted shopping landscape.

Working with MERGE has helped us scale and refine our strategies ... Whether it's helping us scale audiences, test creative or gauge learnings about what's resonation with consumers, the team has provided valuable guidance and expertise that's amplified our ability to adapt within the digital landscape.

Michelle Hoang, Media Manager at Kenneth Cole

Our experience with MERGE has been nothing short of phenomenal ... The team helps us track to the KPIs that matter most to our business, while also keeping the overall experience of our consumer as a top priority.

Rosie French, eCommerce Manager, JanSport/Eagle Creek

Leading retailers to victory

A sneak peek at some of our success stories


Year-over-year conversions increased 165% after we developed a strategy and implemented behavioral trigger campaigns for JanSport's email program.


Year-over-year revenue increased 165% after we pivoted to a new search engine marketing (SEM) strategy for Altra Running.


Paid social conversions increased 68% through our strategic segmentation and testing for Kenneth Cole.

News and insights


Path to purchase live : The digital experience


Part 4: The new state of brand storytelling in retail


Part 3: The new state of brand storytelling in retail