Media
Featured Offerings
Planning and Buying
Media channel and partner identification
Media mix strategy
Pricing negotiation and contracting
Creative collaboration, spec gathering, trafficking
Campaign management and optimization
Ad verification to ensure viewability, eliminate fraud
Financial stewardship
Paid Media
Online display, native, video, audio
Paid search
Paid social
Direct mail
Print
Broadcast TV/Radio
OTT/CTV
Outdoor/Environmental
Affiliate marketing
Retail media
Earned & Owned
Direct mail
Social media
Platform strategy and guidelines
Brand monitoring
Community management
Influencer marketing
Media Analytics
Data audit and assessment
Measurement planning and KPI definition
Tool selection: ad/call tracking, tag managers, data storage, dashboarding
Test plan development
Brand surveys
Projection modeling
Media mix modeling
Dashboard development and data unification/onboarding
Campaign reporting and analysis
Village Medical
As the largest value-based primary care provider in the US today, Village Medical needed to acquire net new patients and drive growth among the Medicare audience. To drive consideration and capture demand, we took a patient-centered approach and applied deep knowledge of both the Medicare patient journey and local market expertise. We used predictive and media mix modeling for market and channel mix prioritization. Then, consistent optimization drove improvement in patient acquisition, leading to a 66% YoY increase in new Medicare-booked appointments and a 35% YoY increase in new patient-booked appointments.
Marco's Pizza
As a regional contender in the fiercely competitive QSR sector, Marco's transitioned from a local player to a national powerhouse, challenging the top 3 pizza brands in the country. Through a revamped visual identity, innovative creative strategies, and an advanced data and market model, we transformed Marco's from a local advertiser into a nationally acclaimed brand. This propelled them to become America's Fastest Growing Pizza Chain, reaching the #4 spot in the pizza category, all achieved with a fraction of the competitors' budgets.
Brigham Health
Brigham Health needed to coordinate efforts across their $18B healthcare system. Bringing together our deep industry and channel expertise, we built a performance marketing engine that launched a unified brand initiative and integrated service lines for greater efficiency, driving significant service line demand with an MROI ranging from 47% to 348%.
R+Co
Founded in 2014, R+Co, a collective of pioneering hairstylists, is acclaimed for its rule-breaking haircare products. Partnering with MERGE, R+Co aimed to enhance their direct-to-consumer presence, fortify customer relationships, and achieve a 60% revenue increase. MERGE devised a comprehensive media plan, emphasizing the impact of new customer acquisition on lower-funnel channels. Expanding efforts in Paid Search, Paid Social, Display, and Affiliate Marketing, coupled with increased media investment, led to an impressive 80% rise in new customers and MERGE exceeded R+Co's sitewide revenue goal by 19%.
Our Clients Include
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What Our Clients Say
What a year with the team at MERGE! We witnessed a complete overhaul of our traffic programs, a new energy in our paid media efforts, and a substantial lift in performance revenue. I was especially impressed to see paid social hit its stride at the end of the year and become a high conversion channel. Looking forward to much more to come.
Bryson White, VP Marketing & Digital, Black Diamond
I want to just express my appreciation for our partnership and the great work that was done this year and past. We have a great team at MERGE, and I truly enjoy the professionalism, knowledge, guidance, hard work, etc that this team brings to the table every day.
VP Marketing at Regional Health Insurance Provider Company
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