Media magic at every touchpoint

Our team of experts develops contemporary media plans that both capture attention and inspire action.

Our approach is designed to help clients take advantage of the modern marketing landscape through more relevant, timely, and effective conversations with customers and prospects. It looks at everywhere constituents come into contact with a brand and seeks to optimize those connections. It is grounded in:

 

Media offering

Village Medical

As the largest value-based primary care provider in the US today, Village Medical needed to acquire net new patients and drive growth among the Medicare audience. To drive consideration and capture demand, we took a patient-centered approach and applied deep knowledge of both the Medicare patient journey and local market expertise. We used predictive and media mix modeling for market and channel mix prioritization. Then, consistent optimization drove improvement in patient acquisition, leading to a 66% YoY increase in new Medicare-booked appointments and a 35% YoY increase in new patient-booked appointments.

Marco's Pizza

As a regional contender in the fiercely competitive QSR sector, Marco's transitioned from a local player to a national powerhouse, challenging the top 3 pizza brands in the country. Through a revamped visual identity, innovative creative strategies, and an advanced data and market model, we transformed Marco's from a local advertiser into a nationally acclaimed brand. This propelled them to become America's Fastest Growing Pizza Chain, reaching the #4 spot in the pizza category, all achieved with a fraction of the competitors' budgets.

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Brigham Health

Brigham Health needed to coordinate efforts across their $18B healthcare system. Bringing together our deep industry and channel expertise, we built a performance marketing engine that launched a unified brand initiative and integrated service lines for greater efficiency, driving significant service line demand with an MROI ranging from 47% to 348%.

R+Co

Founded in 2014, R+Co, a collective of pioneering hairstylists, is acclaimed for its rule-breaking haircare products. Partnering with MERGE, R+Co aimed to enhance their direct-to-consumer presence, fortify customer relationships, and achieve a 60% revenue increase. MERGE devised a comprehensive media plan, emphasizing the impact of new customer acquisition on lower-funnel channels. Expanding efforts in Paid Search, Paid Social, Display, and Affiliate Marketing, coupled with increased media investment, led to an impressive 80% rise in new customers and MERGE exceeded R+Co's sitewide revenue goal by 19%.

What We Offer

Crafting Influence, Defining Impact: Media Solutions for a Dynamic World

Planning and Buying

  • Media channel and partner identification
  • Media mix strategy
  • Pricing negotiation and contracting
  • Creative collaboration, spec gathering, trafficking
  • Campaign management and optimization
  • Ad verification to ensure viewability, eliminate fraud
  • Financial stewardship
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Paid Media

  • Online display, native, video, audio
  • Paid search
  • Paid social
  • Direct mail
  • Print
  • Broadcast TV/Radio
  • OTT/CTV
  • Outdoor/Environmental
  • Affiliate marketing
  • Retail media
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Owned/Earned Media

  • Direct mail
  • Social media
  • Platform strategy and guidelines
  • Brand monitoring
  • Community management
  • Influencer marketing
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Media Analytics

  • Data audit and assessment
  • Measurement planning and KPI definition
  • Tool selection: ad/call tracking, tag managers, data storage, dashboarding
  • Test plan development
  • Brand surveys
  • Projection modeling
  • Media mix modeling
  • Dashboard development and data unification/onboarding
  • Campaign reporting and analysis
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Clients

 

BCBS FEP
Broward Health Logo
Burton
Healthfirst
IU Health
R+Co
Tufts Health Plan
Wilton
Blue Cross Blue Shield Horizon
Bandai Namco Logo
Anon
Black Diamond
Hobo
Mizzen+Main
Mrs. Fields
TNAA Logo
Michigan Medicine
Acella Pharma

What a year with the team at MERGE! We witnessed a complete overhaul of our traffic programs, a new energy in our paid media efforts, and a substantial lift in performance revenue. I was especially impressed to see paid social hit its stride at the end of the year and become a high conversion channel. Looking forward to much more to come.

Bryson White, VP Marketing & Digital, Black Diamond

I want to just express my appreciation for our partnership and the great work that was done this year and past. We have a great team at MERGE, and I truly enjoy the professionalism, knowledge, guidance, hard work, etc that this team brings to the table every day.

VP Marketing at Regional Health Insurance Provider Company

Media & Analytics Leadership Team

Cindy Thompson SVP, Group Media Leader

Cindy Thompson

Renee Crawford SVP, GROUP MEDIA LEADER

Renee Crawford

Garrett Hood SVP, Group Media Leader

Garrett Hood

Deniz Akar SVP, Group Analytics Leader

Deniz Akar

Jason Budelmann VP, ANALYTICS LEADER

Jason Budelmann

Tools to Unleash Impact

Where Data-Driven Insights Fuel Performance

Audience Insights

  • MRI-Simmons
  • Telmar
  • Kantar Health
  • e-marketer
  • Forrester
  • WARC
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Competitive

  • Nielsen Ad Intel
  • Nielsen Scarborough
  • Pathmatics
  • MOAT
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Planning/Buying

  • SA360
  • SEM Rush
  • Talkwalker
  • The Trade Desk
  • DV360
  • Advantage
  • SQAD
  • Strata
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Vendor Relationships

  • Google Premier Partner
  • Meta, Partner Manager Platform
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