Ideas that delight and deliver

Through thoughtful storytelling and focused technologies we stir reactions that drive action. Creating ideas that leave lasting impressions and bring impressive results.

Humanizing the Heart

Broward Health has long been a provider of exceptional cardiac care. However, with a reputation as the go-to trauma hospital system in the region, a majority of their cardiac patients enter with heart attacks or other latent stage issues. To help create greater awareness of the full capabilities of their preventative care services, Broward Health and MERGE took a unique approach to bring forward the uniqueness of each patient—and their hearts—through the stories of their customized cardiac care.

▶ LISTEN CLOSE

Always of You

It’s said that “everything is bigger in Texas”. But while Blue Cross & Blue Shield has long been a big name in the Lonestar State, the biggest part of BCBS of Texas is the smallest – the “of”. As a part of our long-running “Through It All” campaign, HCSC and MERGE—together with an unmistakable voice—brought the story of “of” to life and what it means to the people who call Texas home.

▶ Go Small

Becoming the Authority on Healthy and Affordable

When it comes to the lunchmeat category, it’s a ham eat ham world. One that has long been dominated by some iconic and much larger brands. As the third largest producer of lunchmeat, Land ‘O Frost needed to be bold to stand out from the competition. So we went to the authorities of healthy and affordable sandwiches–the ingredients themselves.

▶ Pile It High

Beefing Up Brand Trial and Repeat Business

Throw a pickle in any direction, and you're bound to hit one of any number of burger chains. Faced with this reality, BurgerFi needed a fresh way to raise their brand awareness, create greater customer value, and bring their premium burgers to the forefront. So, like the burgers themselves, we went big. Both with the creative and strategy to drive trial, build loyalty and stand out in an increasingly crowded marketplace.

▶ Grab a Bite