We turn coverage into confidence
We have 30 years' experience in the health insurance space, so our learning curve is a straight line to results. MERGE knows your business instinctively and shows up ready to play.
Our cross-functional teams craft actionable strategies that merge storytelling with technology to transform healthcare experiences. We're experts in qualitative research, journey mapping, persona development, member video stories, and more. Take a look at our CX capabilities in the video above.
MERGE understands what it takes to weather the different stages of the same storm you face — from redetermination and rising premiums to a growing gig economy and overcrowded landscape. We're experts in crafting tailored marketing strategies that overcome obstacles in a highly regulated landscape and drive impressive results.
For non-profit and for-profit health plans alike, being recognized as a responsible "corporate citizen" is paramount. MERGE specializes in leveraging our plans' civic involvement to craft messaging strategies and campaigns that reinforce the value they provide their members while underscoring their commitment to the communities they serve.
Strong brands drive loyalty and capture market share. MERGE has a proven track record of building award-winning brands through a disciplined process involving collaborative discovery, insight-driven creative, and flawless execution. Our work has won numerous Best of Show and Best of Blue Awards.
Regional Plan Marketing
In the increasingly crowded health insurance category, it's harder than ever for regional health plans to successfully compete with larger national players. MERGE excels in helping challenger brands build awareness, accelerate growth, and breakthrough to reach potential members.
When it comes to Medicare, you need an agency that has been in the fight. With our extensive experience spanning all Medicare types, MERGE is ready to partner with you to transform the conversation from day one — whether it's identifying switchers, converting late retirees, or developing an Age-In cadence.
We have a long history of working with a variety of health plan brands
Some of Our Clients
Winning the Numbers Game
We work with 17 health plans throughout the United States.
We’ve worked with Blue Cross Blue Shield plans for 30+ years.
Over 200 MERGE employees have payer marketing experience.
With MERGE, I value the small agency feel, but the large agency resources. It’s just a smart agency. They know our industry really well so they make life easier for us. It's a great team, great people and great partners.
LEN KUDGIS, HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY DIRECTOR, MARKETING, SALES, RETENTION & OUTREACH GOVERNMENT PROGRAMS
MERGE is the best marketing firm I've ever worked with. Maybe the most talented our company has ever known in its 75-year history. The firm's creative approach was the real deal. And thank goodness it was — times 10. The best on-target messaging I've ever seen.
DIRECTOR OF MARKETING, LARGE HEALTH INSURANCE COMPANY