Strategy

Creative ideas need a strategic foundation to find the right audience. Backed by research, analytics and deep insights, our strategy team engages customers where it matters most.

Amplifying brands with analytics

We create plans for maximum impact

 

Customer insights

Insight is everything. We develop strategic insights based on audience segmentation, personas and research to give your team and ours the tools to build an effective brand and experience for your market.

 

 

Brand planning

Planning begins by defining your audience, understanding their needs, determining their journey and outlining opportunities. From there, we craft data-driven playbooks to build campaigns and ensure success.

 

 

Launch planning

Launching a new product or campaign has many moving parts. We help coordinate communication with internal teams and plan a systematic, step-by-step launch of products, digital experiences and campaigns.

 

 

Journey mapping

Journey maps are invaluable for understanding the customer’s experience. We research every touchpoint and put them in context to optimize an experience or plan a new path for success.

 

 

Social strategy

Our full-funnel approach focuses on customer analysis so we can optimize toward awareness, consideration and conversion — and target the right message to the right audience.

 

 

Omnichannel strategy

Your audience consumes brands in the retail environment, through apps, in digital advertising and in ways we haven’t yet imagined. Thinking through your brand in an omnichannel world is pivotal to exposure and adoption.

 

 

Retail strategy

When it comes down to it, you want to drive sales at the store. We design hard-hitting retail strategies using apps, in-store placement and digital ads to convert your leads into sales.

 

 

Business intelligence

We tell stories with data, changing the question from “What happened?” to “Why did it happen?” We create tailored BI solutions for customers’ data environments and mine data to design predictive and prescriptive modeling.

 

Powered by partnership

We use best-in-class tools from leading companies to maximize outcomes for your brand

domo logo 

Our business intelligence platform is built to work seamlessly with your existing technology, leveraging data at cloud scale in record time.

 

Target DNA mines rich data, powered by Resonate. Resonate uses AI and machine learning to get a granular, highly predictive understanding of your audiences.

 

In partnership with Big Chalk Analytics, we deliver data visualizations, dashboards and predictive analytics, including mix and attribution modeling.

 

Other service offerings

We do more than just Strategy.