Explore our insights
To design for the whole person, we consider how to unite creativity, technology, and human insight across every market we serve.
To design for the whole person, we consider how to unite creativity, technology, and human insight across every market we serve.
MERGE has been named the 2025 Agency of the Year by Modern Healthcare and Ad Age, validating our mission to empower 'whole humans' at the intersection of health, wellness, and technology.
We’re testing ideas where the stakes are highest, in health and life sciences, and redefining what an agency must be in this new era.
MERGE celebrates CEO Stephanie Trunzo’s recognition as an MM+M Pinnacle Award Honoree, an award reserved for venerable leaders with over 25 years of industry-shaping experience.
Agentic AI shifts organizations from rule-based automation to systems that reason, act, and learn, requiring leaders to define clear boundaries for delegated decisions and autonomous execution.
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Culture isn’t what you build; it’s an output shaped by leadership decisions, incentives, and what’s protected when trade-offs get hard. By aligning systems to the real work at hand, organizations can move past cultural aspirations to create authentic consistency, clarity, and support.
As consumers shift from traditional search to agentic shopping, brands must redesign their systems to be discoverable by AI while maintaining deep human connection. Explore how to move beyond operational efficiency to build trust and scale growth in the era of AI-powered commerce.
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Words have weight, and terms like "pitching" or "winning" can make a partnership feel more like a boxing match than a team effort. To build real trust, we have to move past these transactional labels and focus on shared problem-solving. By choosing a more human language, we can stop acting like adversaries and start delivering actual value together.
Most organizations suffer from insight without action; by building a living roadmap that translates data into immediate, mid-term, and strategic initiatives, brands can transform scattered information into a force for organizational growth.
Effective marketing measurement fails not because of bad data, but because of undefined goals; establishing a structured, pre-launch framework turns performance noise into actionable growth.
As digital health tools grow, so does consumer overwhelm. Our latest research explores how to restore trust and engagement by designing for the whole human—prioritizing simplicity and empathy over digital noise.
In this keynote, delivered at MERGE’s Built 2025 event, Stephanie Trunzo, MERGE CEO, explores what it takes to create relevance in an overstimulated world. She outlines why the future of marketing depends on designing for emotional nuance, individual context, and human complexity in the age of AI, with AI as a co-architect.
