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To design for the whole person, we consider how to unite creativity, technology, and human insight across every market we serve.
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A Whole Human Win: MERGE Named Agency of the Year by Modern Healthcare & Ad Age
MERGE has been named the 2025 Agency of the Year by Modern Healthcare and Ad Age, validating our mission to empower 'whole humans' at the intersection of health, wellness, and technology.
Building the AIgency™: A Blueprint for Human-AI Collaboration
We’re testing ideas where the stakes are highest, in health and life sciences, and redefining what an agency must be in this new era.
The Invisible Architecture: How Organizational Plumbing Turns Data Into Insight (or Noise)
The ultimate data breakthrough is cultural, not technical. Optimize your organizational architecture to achieve radical data alignment, turning your existing data into a fuel for collective, strategic decision-making and business growth.
Insight Isn’t Found. It’s Engineered: How Modern Organizations Learn
As AI accelerates the speed of data analysis, the need for human-driven insight engineering is more critical than ever. We move past simple reporting to define a practical philosophy for generating transformative intelligence, anchored by the four interconnected facets: Curiosity, Context, Comparison, and Dimensionality.
The Viral Side of Wellness: Lessons from GLP-1s
When medications like GLP-1s go viral, it marks a significant shift in how consumers access health information, as influencers and social networks become powerful, tech-first counterparts to traditional healthcare systems.
From Automation to Agency: What MERGE Has Learned About AI’s Next Leap
AI is evolving from automation to a collaborative "agentic" partner. This shift demands data integrity and reframes ROI as amplification, not just efficiency. "Agentic readiness"—aligning technology, teams, and purpose—is the new strategic priority.
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SitecoreAI Ushers in a Unified, Agentic Future for Healthcare Marketing
SitecoreAI marks a pivotal shift by unifying the DXP with agentic AI. This post explores what the new, intelligent platform means for healthcare marketers seeking personalization at scale.
Inside The Health Revolution: How Consumers Engage With Digital Health
We're all using digital health tech, but not all experiences are created equal. MERGE's new consumer study reveals 6 key insights into what consumers really want—from personalization to financial wellness.
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Turning Insight Into Connection: Storytelling Through Technology
Learn how brands are achieving deep customer resonance by moving beyond mere relevance, using technology to unite data and human insight for authentic storytelling that builds lasting connection.
AI Will Raise the Floor, Humans Will Raise the Ceiling: The Future of Human-Centered Health
As healthcare accelerates its AI adoption, a powerful paradox is emerging: the more digital care becomes, the more it must become profoundly human.
Stop Chasing AI Strategy. Start Building AI Advantage.
Many leaders get lost in the noise of AI trends. The real shift happens when you move from chasing abstract strategy to building a concrete foundation using three essential capabilities: Augmented Intelligence, Advanced Insights, and Automated Industry, ensuring AI delivers true, measurable impact.