When ingenuity meets accountability, big things happen.
We wield data, technology and creativity to reveal fresh opportunities and simplify decision-making, so you can take action with confidence.
Customer Experience Research & Experience Strategy
Map your customer journey and target high-priority opportunities—from customer acquisition to on-boarding, engagement to loyalty.
Customer Needs Research to Reveal Motivations, Behaviors, Barriers
User Personas, Journey Maps, and Jobs to be Done
Service-Design Blueprinting to Align Your Operations with Customer Outcomes
Product & Innovation Strategy
In this era of unrelenting customer expectations, we’ll help you chart a vision and transform your organization into an innovation engine.
Continuous Discovery and Opportunity Identification
Design Sprints and Co-Design Workshops
Generative and Evaluative Research
Road-Maps, Release Planning, and Prioritization
Brand Strategy & Definition
We create brand strategies that signal your points of difference and set a compelling tone for your communications.
Value Proposition Definition
Competitive Mapping and Assessments
Brand Positioning, Essence and Architecture
Brand Tracking Studies
Consumer Intelligence & Segmentation
Our AI-powered consumer intelligence, combined with innovative qualitative methods, manifests the insights you need to make people fall in love with your brands.
Data-Driven Target/Profile Generation
Pricing and Promotion Analytics
Create sustained, personalized engagement that builds customer loyalty—and gives your business a competitive advantage.
Acquisition Conversion and CRM Planning
Scalable Personalization Strategies
In-Market Testing and Optimization Programs
Owned Paid and Earned Channel Management
Impact Assessments and Forecasting
Business Intelligence & ROI Optimization
You can stop guessing. With our business intelligence and optimization programs, you’ll just know that your product, marketing, and communication efforts are working.
Syndicated Data Analysis (Nielsen / IRI / NPD)
Customer Advisory Programs
Dashboard and Scorecard Development
Data Management Coding
Journey Analytics and Multi Channel ROI
Our Partners & Tools
To get our clients to the next level takes a higher standard of partnerships and tools. Nothing less. We value our relationships with best-in-class services to ensure our clients are in the position to succeed.
Resonate + Target DNA: Target DNA mines rich data, powered by Resonate. Resonate uses AI and machine learning to get a granular, highly predictive understanding of your core customers and audiences.
Big Chalk Analytics + MODE (Measurement & Optimization of Decisions): In exclusive partnership with BCA, we deliver data visualization, dashboards, and advanced predictive analytics, including mix and attribution modeling.