Paid Social Media Advertising & Planning

Reaching Your Audiences Where They Are

Using social media to achieve marketing objectives is a necessity. We utilize best practices to increase a brand’s engagement on all social platforms. Many algorithms within social platforms favor targeted paid campaigns. And with so many social sites and new ones popping up each week, it is a challenge to develop the right marketing strategy for your business.

At MERGE, we work with partners like Facebook, Instagram, Pinterest, Twitter, Snapchat, LinkedIn and TikTok alongside a premier technology stack to create personalized strategies for your brand. With our team of experts and an extensive QA and implementation process, you’ll be supplied with error-free executions and campaign insights that share the full story of your customers.

How We Do It Better

Full-Funnel Approach

We specify measures of success for activity at each layer of the campaign. Our collaborative team partners with you to exceed your goals–ranging from brand awareness to conversion-driven tactics.

Custom Strategy Development

We provide social channel audits, recommend account restructures and implement changes to your social platforms–customized to your goals and KPIs.

Real-Time Optimizations

Our premier technology stack provides deep, daily insights into your ad performance. This technology includes our Universal Campaign Coder, MediaOcean, Domo and, of course, the social ad platforms themselves. With at-a-glance reporting for immediate answers to business questions, we can create iterative testing plans for both short and long-term goals.

Premier Partnerships

Our premier partnerships span multiple social ad platforms, providing a high standard of efficiency. We pride ourselves on being a true extension of our clients’ teams working with our partners so you don’t have to.


With decades of experience in digital marketing, we assess performance on a daily, weekly and monthly basis to ensure your business goals are exceeding expectations.