Subway
Refreshing the Eat Fresh Experience
Subway® needed a made-to-order strategy for their consumer purchase journey in 20k+ locations. Whether in line or online, we loaded our Footlong strategy with smart insights, balanced creative, and deep understanding of the modern consumer to refresh the experience and accelerate growth for the brand.
One Tasty Creative Sandwich
The perfect balance of promotion and brand in every bite
Subway® has sandwich artists, we have brand artists. Infusing the right balance of promotional and brand within creative is an artform we've mastered. We dial up appetite appeal and specific messaging at key points within the path to purchase to break through—because we understand not only the brand and the consumer, but also the micro-moments that influence purchase, drive urgency, and create loyalty.
Having a Smart Strategy In Store
Developing a path-to-purchase strategy for 20k+ locations
With over 20k+ locations across the nation, each with different store footprints, Subway® needed a path-to-purchase strategy to drive conversion that fit all of them, and we were hungry to deliver. From conducting consumer research to devouring insights and visiting Subway® restaurants all over the country, we developed an in-depth strategy for the consumer purchase journey that delivers the right message, in the right place, at the right time, and works for every store footprint.
From URL to IRL
Growing In line, Online, and the Bottom Line
From website and app assets to in-store signage and menus, MERGE sees every project as an opportunity to ensure a unified brand experience across all touchpoints. With an eye on the future and a passion for baking the brand spirit into everything from LTOs to evergreen gift cards, we keep the consumer engaged, whether they're in line or online.