In 27 years of marketing, this is the campaign... I am most proud of. To say we delivered a record number of leads is one thing; to say we were 193% to goal is another; But what is flat out amazing is that we achieved this after blowing up a historically high performing campaign in order to truly differentiate a product that had no benefit difference from larger competitors: who offered our providers in their network and out spent us 3:1.
EXECUTIVE DIRECTOR-SYSTEM MARKETING, MAJOR HEALTH PLAN