Connected Living

We launch products in emerging categories, revitalize legacy brands, introduce new technology innovations, and influence purchase behavior when it matters most.

Featured Offerings

Revitalize Legacy Brands


Breakthrough Product Launches


Emerging Technologies and Innovation

Conversion-oriented Shopper Experiences

 

LG Electronics

The home theater experience actually starts in-store. And as LG’s shopper marketing AOR, we created an in-store strategy and customer experience that captivated premium shoppers. This blockbuster initiative elevated brand consideration and increased shopper engagement by 400%.

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T-Mobile

One of the world’s leading wireless companies needed to reach people in ways they never did before. With a new marketing strategy in place, they called on MERGE to geo-target new customers in rural markets with a high-volume, multi-channel media campaign.

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iRhythm Technologies

When it comes to the heart, performance is everything. But when it comes to detecting cardiac arrhythmias, it’s both performance and technology that make all the difference. That’s why iRhythm looked to MERGE for our creative services to launch their next generation Zio monitor, and make it the top choice to diagnose arrhythmias faster, more precisely. The results of our creative platform were felt immediately with an uptick for those caring for the ‘ol ticker.

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Results

$100M

Sales driven for LG OLED

 
14M+

Impressions generated for LG premium home theater products

 
213+

Localized markets served nationwide for T-Mobile

Our Clients Include

 
LG
Adobe
BandaiNamco
Abbott
iRhythm
Assurance Wireless
Metro
Connect
T-Mobile Ad Solutions
T-Mobile Ad Solutions
T-Mobile

What Our Clients Say

MERGE created a dynamic space for LG that brings our premium home theater to life within the Bjorn's store. As our retail agency, they understand our brand and products, as well as the shopper and retail landscape, which all comes together to create truly immersive experiences in-store that drive customers to purchase LG.

Colleen Hardie, LG Electronics

"Our partnership goes back over 20 years because our business… truly is their business. You don’t find relationships that last this long without being strategic, insightful and able to roll with the punches. It’s that simple. And they are that special."

Tracy Palmer, T-Mobile

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Work With An Agency That’s Built Different

MERGE is built different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.

Our Leadership

Nicole Turner | MERGE Managing Director, Consumer & Lifestyle

Nicole Turner

EVP, CHIEF CREATIVE OFFICER

Kevin Houlihan

Libby Morgan | MERGE Chief Digital Officer

Libby Morgan

Nicole Brodie SVP, Group Client Service Leader

Nicole Brodie

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Our Latest Connected Living Insights

Thought leadership from MERGE's connected living marketing experts.