Gen Z Event Spending Diary
Morgan Wallen Concert
Pinterest was 15-year-old Claire’s starting point for finding the perfect country concert look—inspiring both her outfit and her social media content during the live event.
Get to Know Claire
Age: 15
Gender Identity: Female
Location: Denver
Enjoys: Dancing
Area of Study: Aspires to study medicine in the future. Passionate about helping people.
Favorite Types of Events: Concerts
Favorite Brands: Wild Fable and LuluLemon
Social Media Platforms: TikTok, Pinterest, Instagram
Aesthetic: Bubbly and simple, while incorporating pops of pink.
Claire's Shopping Style
Brand Inclusivity is Paramount
When shopping for apparel, Claire gravitates towards brands that promote inclusivity.
"When I was younger, I didn't fit into the 'one size fits all' brands and it made me very self-conscious. Even though I do fit into those sizes now, I still avoid those brands because of the message they send."
Pinterest Inspires Outfits & IG Grids
Pinterest not only helped Claire find outfit inspo as she was gearing up for the Morgan Wallen concert—it also inspired how to best pose for the IG photos she planned to capture at the live event.
Trending Products Fuel FOMO
Cowboy boots have been majorly trending in the fashion world this year, but after seeing just how popular they were at the Morgan Wallen Concert, Claire's ready to move on from her mom's hand-me-downs and get a new pair of her own.
Since the event, she's been scrolling social media and looking for the perfect pair of new boots to buy.
Impulse Beauty Shopping
"Items such as clothing I start to look for around a month or two in advance [of an event]. Beauty items and accessories tend to be impulsive."
Expense Breakdown
PRE-EVENT
Denim dress from Billy J: $74
Got my hair done: $180
Boots: $225
Clear purse: $27
Portable charger: $87
Lip gloss: $11
Concealer: $21
DURING EVENT
Merchandise: $48
Pretzel & Soda: $12
POST-EVENT
$0
TOTAL: $685
Social Media Breakdown
PRE-EVENT
Instagram, TikTok, Pinterest: Outfit inspiration
DURING EVENT
N/A
POST-EVENT
Instagram: Posted a gallery of photos from the event and followed Boot Barn boots because of my new sparked interest in country boots from the event!
Before the Event
In preparing for the event, are you planning to purchase new clothing, accessories, beauty products, or anything else?
Before the event, I researched similar event types on social media platforms to get some outfit ideas. I searched for "country concert outfits" on Pinterest and found my top favorite looks. I saved these posts not only for outfit inspiration but also for ideas when posing for photos during the concert.
When I'm looking for new outfits, one thing that really draws me to a brand is inclusivity. It's always been a big deal for me, not just body positivity but truly including everyone. For example, I love brands like Wild Fable because they feature a diverse range of models, not just the typical "Victoria's Secret" type. When I was younger, I didn't fit into the "one size fits all" brands and it made me very self-conscious, even though I do fit into those sizes now, I still avoid those brands because of the message they send.
During the Event
Which aspects of the event are most likely to influence you to post on social media during the event?
The parts of the event that really made me want to post on social media were the cool effects. There were moments when fire shot up in sync with the beat drops of the songs—kind of like strobe lights. Plus, we all had these bracelets that lit up and made patterns in the crowd, which was super cool. It was interesting that the bracelets had no branding on them.
After the Event
Which brands or sponsors from the event are you more likely to follow or purchase from after the event, and why?
I have recently developed an interest in country boots. Before this event, I always wore the old pair of boots my mom gave me. However, buying new boots for this concert and seeing everyone else's has sparked a new enthusiasm in me. Even now, I find myself still scrolling and looking at new boots—I love them!
At the event, there was a booth selling boots, which really caught my eye. It turns out it was Boot Barn, the store where I usually get my boots. They showcased a few pairs, but it seemed more like advertising rather than selling directly at the event. That definitely stood out to me.
A few sponsors seemed out of place to me. For example, there was a clothing brand present, though they weren't actually selling anything. They seemed to be promoting "night out" clothes rather than country clothing. I expected more country-themed items there because I felt the variety was too wide.
