Gen Z Event Spending Diary
LadyLand Music Festival
Attending her first queer-centric music festival, 21-year-old Ella made sure to scope out the event hashtag on Instagram to see what people wore last year to inspire her look. While her friends didn’t influence her outfit, she said the event itself played a key role.
Get to Know Ella
Age: 21
Gender Identity: Female
Location: New York City
Enjoys: Hanging out with friends and family, going outside to parks and running trails, visiting museums and watching the latest movies, and going out to clubs and restaurants. Ella also enjoys sewing and making her own clothes by upcycling thrifted items, which she finds satisfying and therapeutic.
Area of Study: Sustainability and Critical Theory in Fashion
Favorite Types of Events: Concerts and music festivals
Favorite Brands: BODE, Missoni, Levis, and Naturalizer
Social Media Platforms: TikTok, YouTube, Instagram, and Reddit
Aesthetic: Unique and curated, items are thrifted, self-made, or handed down from friends and family. Strikes a balance between masculine and feminine, recently shifted to a more masculine and queer-presenting look.
Ella's Shopping Style
Prefers Secondhand Shopping
You’ll find Ella thrifting for secondhand items or shopping on platforms like Poshmark, Depop, eBay, and Etsy.
For small, easy-to-lose items like sunglasses, hair clips or face gems, she heads over to Amazon. And for everything else, Ella makes her purchases at local craft or drug stores.
A Passion for DIY + Sustainability
“When I have free time, my favorite thing to do is to sew. I make a lot of my own clothes by upcycling clothes that I thrift, and there’s something very satisfying and therapeutic about coming up with a design and taking the time to create it.”
Ella is passionate about dedicating her career to reducing her and other's social and environmental impact.
A Mix of Styles + Techniques
“I love clothes that have a past and are made using historical techniques that aren’t very common anymore. I also love to strike a perfect balance between masculine and feminine."
One brand that stands out to Ella is BODE. “I really love the brand BODE, because it uses vintage textiles and creates really intricate historically-inspired designs in both men’s and womenswear.”
Uses IG for Event Outfit Discovery
While her outfit choice for the LadyLand Music Festival was not majorly influenced by her friend group, Instagram played a role. Ella checked out hashtags from last year's event to get a vibe for what others would be wearing to plan out her look.
Expense Breakdown
PRE-EVENT
Rainbow stickers: $12
Spray sunscreen: $20
Subway fare: $24 (8 trips)
Uber: $25
Aloe vera: $20
Makeup remover/makeup/hair products: $70
Paint markers: $20
Film: $40
Mini fans: $40
Sunglasses: $40
Hair clips: $8
Face gems & glue: $15
Water: $30
DURING EVENT
Liquid Death Water: $5 (x8)
Watermelon Vodka Redbull Drinks: $18 (x8)
Tequila Shots: $6 (x8)
Dim Sum: $14
Tinashe Merch T-Shirt: $40 (x2)
POST-EVENT
$0
TOTAL: $690
Social Media Breakdown
PRE-EVENT
Event website: Find logistical event-related information.
Instagram: View lineups by time slots on Ladyland IG and check if anyone I follow is going. I might also look up the #Ladyland tag on Instagram and view posts from the previous year to get a vibe of what people will be wearing.
Spotify: Listen to artist playlists.
DURING EVENT
Instagram: Check updates about set times.
POST-EVENT
Spotify: Listen to the artists I discovered and loved.
Before the Event
Where do you go to find new items?
I go to secondhand and resale platforms such as Poshmark, Depop, eBay, and Etsy for clothing and accessories. For small, easy-to-lose items like sunglasses, hair clips, face gems, etc., I use Amazon. Everything else I get at a craft store or drugstore.
How far in advance do you begin looking for new items?
When I bought the tickets, it was probably six months before the event, and after buying them, I had the idea in the back of my mind that I was going, so I needed to start planning what I was going to bring.
Around three weeks before the event, I stumbled into a stationery store in the West Village and found these little rainbow stickers, which I thought would be cute to buy and distribute at the event. It was really only a week in advance when I started buying everything else, like sunscreen, fans, hair clips, and such. I talked to my group about what everyone would need to feel comfortable, which helped finalize what I needed to purchase.
How does your group influence your pre-event spending habits?
While my outfit was not influenced by friends, the actual event itself definitely was. My friend was originally going to the event and told me about it. Honestly, it's funny how once my sister and her friend Vanessa mentioned it, I started seeing Ladyland ads everywhere on my social media channels. It's like, after you learn about something from a friend, it suddenly becomes a part of your world.
I've never really done anything like this before, and I'd especially never heard of a queer-centric music festival until this year. Vanessa, in particular, is very plugged into the queer nightlife scene, especially on Twitter. Whenever she finds something interesting, she'll send it to me, and we usually go together. She probably found out about the festival from Instagram or Twitter.
During the Event
What specific aspects of the venue or the festival contributed to your overall experience?
The atmosphere at the festival was phenomenal. From the moment we arrived, the venue felt like a safe haven. The organizers did an incredible job of creating a welcoming environment for everyone, especially for the LGBTQ+ community.
One whole wall was lined with pop-up shops, and another with food tents. It seemed like there were more brands than just sponsors, which I really appreciated.
The thoughtful design of the space, with plenty of areas to relax and socialize, made it easy to strike up conversations and make friends with strangers. Festival staff were friendly and attentive, and security was top-notch—I never felt remotely unsafe.
After the Event
Which brands or sponsors from the event are you more likely to follow or purchase from after the event, and why?
Liquid Death – their water tasted really refreshing and kept me hydrated. I loved how even though the festival was sponsored by a water company, they also had a free hydration station in the back. I love that Liquid Death is able to sponsor a festival while still providing free water to those who need it.
I would say the HeadCount booth was the one that surprised me the most. They were just registering people to vote; they weren't even selling anything. They had fun little games you could play and gave out fans to anyone who registered to vote for the first time with them, which I really loved. I appreciate the music festival not necessarily taking a political stance, but encouraging everyone to vote.