Working Smarter for Improved SEO
In addition to making sure you are on the right track for digital marketing given the current, unfamiliar COVID-19 landscape, make sure you are using the right SEO tools, too, so you can continue to build your digital marketing strategy.
Selecting the right tools is critical for everything from home improvement projects to raising the bar on your organization’s search engine optimization – and driving your organic search results forward.
Helpful Tools to Guide Your SEO Approach
Many tools are available to guide your necessary review of current keywords, top queries and results, but others provide more in-depth strategy and analysis. Your goal is to increase conversion and to enhance your customer journey across all digital properties – and these tools and resources can help:
- Google Analytics: No other data source provides high-quality, detailed information like GA.
- Google Webmaster Tools/Search Console: In a simpler format than Google Analytics, Google Search Console provides data in a more straightforward way.
- Google Penalties: Search engine penalties are deadly. For example, link data is critical and eliminating toxic backlinks is one of the most vital defensive actions you can take.
- MozBar: Find the information you need at a glance by adding this Chrome extension for an instant website report.
- Crazy Egg: Heat mapping tools like Crazy Egg provide crucial SEO information, such as usability and conversions.
- Google Page Speed Insights: Page speed is a critical component of positive or negative user experiences. Use this developer-based tool to check your site’s loading time and performance.
- SEOQuake: a free plugin that provides you with key SEO metrics, along with other useful tools such as SEO Audit and many others.
- Keywords Everywhere: a browser add-on for Chrome & Firefox that shows search volume, CPC & competition on multiple websites.
- Google Ads Keyword Planner: shows new keyword ideas for your Search Network campaigns that are relevant to your product, service, and target customers.
For focused SEO, you’ll need to consider adding comprehensive Rank Reports to know where your site ranks in the SERPs for specific keywords. Rank trackers allow you to track rankings of pages and positions over time. Also, crunching the data behind backlinks, including anchor text, DA level, site quality, webmaster contact info, velocity, etc., are necessary when you’re doing any backlink audit. These are all pieces of the SEO puzzle that need to come together for an efficient and effective SEO strategy.
Taking SEO to the Next Level
Goal setting and measurement is a critical piece of the SEO puzzle – identifying metrics that speak to your immediate and your organization’s longer-term success in elevating your visibility in the SERPs (search engine result pages) for improved SEO.
If you need help tying all these pieces together, any digital agency should be able to take the data and guide you forward with a more focused and strategic approach. Primary goals should be to understand your current SEO status – and areas of critical importance – and plan your comprehensive digital strategy for impressive results.