Consumer & Commerce
We merge captivation with activation.
In a world of converging channels and connected consumers, MERGE uses the power of storytelling and promise of marketing technology to activate brands and create engaging experiences.
Our clients span traditional consumer packaged goods, QSR, financial services and even consumer-first healthcare companies. Our expertise comes from breadth of experience with consumer-specific, adjacent and crossover verticals. Across all categories, we help brands capitalize on the escalating expectations of consumers and shoppers for personalization, choice, immediacy and simplicity. With data as our fuel and multi-touch measurement defining our path, we always seek to drive behavior change where it matters most – the end user.
A 360-CAMPAIGN CELEBRATING THE POWER OF PAUSE
To celebrate Bob Marley's would-be 75th birthday, we tapped into Marley Coffee's brand ethos with a campaign that presented our consumer with a gentle reminder to pause, be present, and to enjoy the little things in life.
DAVID VS GOLIATH
Agility and Ability has helped America's #3 lunchmeat maker to take on some of the largest and most iconic brands in America to drive household penetration and market share.
DRIVING CONSUMERS TO BIG BOX FOR SMALL BRANDS
To drive a coveted Millennial pet parent audience to PetValu, one of Canada's largest pet retailers, we highlighted the retailer's little known secret - they carry the same high-quality organic food brands as smaller mom-and-pop shops.
INTEGRATED CAMPAIGN TO GO FROM GOOD TO PRIMO
Marco's Pizza had low awareness and was competing against brands 20 times their size. By repositioning the brand and developing an integrated campaign, Marco's is now America's most trusted, best loved and best pizza brand in an Equitrend 2019 Study.
CAPTIVATE ATTENDEES WITH EVERY COMMAND
Elanco wanted to reimagine its booth at the largest veterinary conference in the U.S., ultimately shifting from traditional tradeshow to brand experience. We created a show-stopping exhibit featuring an interactive virtual dog. The gamified experience smashed traffic and lead-gen goals.
PROMOTING SELF-GUIDED LEARNING THROUGH IMMERSION
For many home appliance shoppers, AI and connected home technology can confuse the purchase decision. We designed a retail "edutainment" experience for LG Electronics that featured real-world stories through visual content and immersive, practical demos.
"The linear sales funnel is dead. Successful brands and companies know the path to success is knowing what your customer wants at every touchpoint. Our integrated approach and vast array of tools allow us to help brands emerge and challenge the competition from almost any angle."
Toby Smalley, EVP, Client Service
"Brands seeking growth and transformation recognize that the modern path to purchase is driven by an intelligent, informed consumer expecting meaningful engagement along every step in the journey."
Nicole Turner, EVP, Client Service