Explore MERGE's latest research on the influential relationship between live events and Gen Z's spending behaviors in the BizBash article, "Inside the 2024 Retail Influencer CEO Forum—Where the Influence of Live Events Took Center Stage."
The forum highlighted the convergence of sports, entertainment, and fashion, with industry leaders discussing how immersive experiences can impact spending patterns, even among the cost-conscious.
These insights are crucial for brands aiming to engage Gen Z through dynamic, experience-driven marketing strategies.
Click to read the full article.