Consumers are taking control of their health. They have more data, more choices, and less patience for outdated systems. MERGE's recent panel discussion breaks down what’s happening and what brands need to do to stay relevant.
Stephanie Trunzo, CEO of MERGE, leads a compelling discussion on why 82 percent of consumers now prioritize wellness. Moderated by Nicole Turner, MERGE Managing Director, Consumer & Lifestyle, the conversation features Oracle executive and author Shanna Adamic, who shares her fight for a long-overdue diagnosis after years of being dismissed by doctors. MERGE Chief Growth Officer Stacey Hawes also joins to reveal why brands delivering the wrong messaging risk losing consumer trust.
Wellness is no longer reactive. It’s personal, data-driven, and intentional. The brands that fail to meet consumers where they are will fall behind.
For more, check out the full-length video below of our panel discussion: