Setting the Standard with Digital Experience

Challenge

An overwhelming Sitecore DXP

In healthcare, a website is often the patients' first point of contact—setting the tone for their experience, shaping the brand image and building a positive first impression. Considering 75 percent of users judge a company’s credibility on its website, hospitals and health systems can’t afford a poorly designed site undermining trust and engagement.

TriHealth needed to revamp its Sitecore digital experience platform (DXP), improving the user experience and enhancing content organization, as its current CMS was overwhelming and confusing for both patients and internal teams. 

With a rebrand on the horizon, TriHealth saw the perfect opportunity to revitalize its website, and MERGE was ready to help. As a Sitecore Platinum Partner,  we used our expertise to design a leading-edge digital experience tailored to TriHealth’s needs.

Outcome

Reworked Sitecore frontend and backend
In close collaboration with TriHealth marketing leaders, MERGE immediately overhauled the existing website’s usability and content navigation, while also working on redesigning the new website. From designing and implementing a new location search tool to improving the provider directory, MERGE modernized TriHealth’s website to be more user-friendly and intuitive.

“We wanted a partner who understood us and industry best practices. MERGE was empathetic and agile.”

Through extensive research, audience interviews, and leveraging personalized best practices, MERGE crafted unique customer personas and user journeys to help inform the redesign, ensuring patients could connect more intuitively and meaningfully with TriHealth.

Results

An elevated TriHealth UX and brand

By modernizing the Sitecore experience, TriHealth embraced the DXP's modern headless approach, integrating new designs and components, empowering administrators to easily update the site and ensuring it remains current and aligned with industry best practices. 

Through it all, TriHealth’s story carries across the website, ensuring consistent UX and an intuitive digital experience — from enhanced Find-A-Doctor and Find-A-Location features to a consistently branded website. 

By reimagining their Sitecore DXP, MERGE empowered TriHealth to deliver a digital experience that resonates with patients and internal teams. Better positioning TriHealth for future growth and engagement.