Roche - Harmony
Healthcare Marketing as Accurate as the Product
Optimizing HCP and DTP Communications to Regain Market Share.
Website Landing Page Design & Development
Patient & HCP Brochures
Regain market share for the most accurate pre-natal test available after new competitors entered the category.
A campaign that gave the Harmony brand a breakthrough look and feel with messaging that changed physician perception. We provided a consistent, highly differentiated look throughout the patient and professional communications flow, from digital banners and emails to the website and landing pages.
Affiliates were so inspired by the new brand platform, the campaign was rolled out globally.
The new Harmony NIPT campaign perfectly captures the importance of the accuracy of the Harmony test in a stark and visually arresting way.
Gaetan Fraikin, Head of Global Marketing, Roche Sequencing Systems