Roche - Harmony

Healthcare Marketing as Accurate as the Product

Optimizing HCP and DTP Communications to Regain Market Share.

RocheHero

Services

  • Print Advertising

  • Website Landing Page Design & Development

  • Patient & HCP Brochures

Challenge

Regain market share for the most accurate pre-natal test available after new competitors entered the category.

Outcome

A campaign that gave the Harmony brand a breakthrough look and feel with messaging that changed physician perception. We provided a consistent, highly differentiated look throughout the patient and professional communications flow, from digital banners and emails to the website and landing pages.

Results

Affiliates were so inspired by the new brand platform, the campaign was rolled out globally.

RocheAd1
RocheAd2

The new Harmony NIPT campaign perfectly captures the importance of the accuracy of the Harmony test in a stark and visually arresting way.

Gaetan Fraikin, Head of Global Marketing, Roche Sequencing Systems

RocheBox
RocheMagazine
RocheHarmonyBrochure
RocheBannerAd

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