Challenge

Regain market share for the most accurate pre-natal test available after new competitors entered the category.

Outcome

A campaign that gave the Harmony brand a breakthrough look and feel with messaging that changed physician perception. We provided a consistent, highly differentiated look throughout the patient and professional communications flow, from digital banners and emails to the website and landing pages.

Results

Affiliates were so inspired by the new brand platform, the campaign was rolled out globally.