Pharma & Biotech
Building a Brand that Performs for Patients
Our work for Dojolvi shows just how meaningful brand identity can be to patients.
Today's rare disease marketers are expected to empower communities
Here's how we partnered with Dojolvi to help empower patients coping with chronic pain and fatigue. Dojolvi is a brand made for the LC-FAOD community.
Each element of the brand identity is intended to convey enhanced fatty acid metabolism through upward motion.
Typography treatment shows elevated energy while the gradients created displays movement throughout the marketing materials.