MICHIGAN MEDICINE

Extending a Powerful Brand's Reach Amidst Strategic Integration

We are honored to be the marketing partner for Michigan Medicine. We were hired because of our experience with helping large health systems integrate and become one, our skill of optimizing brand and demand to drive patient growth, and our love of physicians, notably those in academic medicine.

We Began the Journey Here

Unmatched Expertise in Brand Development

Michigan Medicine is one of the nation’s most esteemed healthcare brands – providing leading edge care, pioneering new treatments, and changing the world of medicine through education. Recently, they’ve expanded their footprint, so more Michigan families can access world-class care close to home. We partnered with Michigan Medicine to improve familiarity with the new, expanded system of care. We also supported integration efforts and improved access among both internal and external audiences.

Brand + Demand Integration

Service Line Demand Generation that Drives Patient Growth

Filling capacity opportunities and driving patient growth and share of care is vital to all health systems. At Michigan Medicine, this is driven largely by demand generation campaigns for a variety of service lines, from primary care, orthopedics, cardiology, oncology, and pediatrics. Applying customer journey insights to connect with consumers where they are, our campaigns deliver a crucial balance of brand and demand. We express the service line priority messages, while also underscoring that, with Michigan Medicine, patients don’t need to choose between high-quality care and access.

Solutions to the Crucial Talent Challenge

Recruitment Performance Across Diverse Job Families

With the recruitment need at an all time high, we collaborated with Michigan Medicine on a state-wide, integrated recruitment initiative designed to drive retention and talent acquisition among a wide variety of job families, eliciting high-interest and application volume. We understand the crucial talent challenge we face today and have insight and approaches that serve patients and organizations well.