Taking a Brand from Good to Primo
Launch a Fully-Integrated Campaign Repositioning a Regional Pizza Chain to Compete with National Pizza Giants.
Campaign Concepting & Ideas
Content & Social Planning
Data & Analytics
Media Planning & Buying
Omnichannel Campaign Execution
Performance Tracking Insights & Optimization
Take a brand with low awareness and position them as a national player able to compete with brands 20 times their size.
The Marco's business was consolidated from five agencies to MERGE. Scope of work includes everything from strategy and web development to an entirely new brand look and campaign platform titled "Hello Primo".
Since national campaign launch, Marco’s was recognized for 3 of 3 awards in the Harris Poll EquiTrend Study, which reveals the strongest brands in a variety of categories.
- Best Pizza Brand of the Year
- Most Loved Pizza Brand of the Year
- Most Trusted Pizza Brand of the Year
“In MERGE, I have found one solution that not only delivers on the scope of the previous four, they provide thought leadership related to technology and data that is priceless to us.”
Steve Seyferth, CMO, Marco’s Pizza