Challenge

Iora Primary Care is a new primary care practice focused exclusively on Medicare members in eight different markets. Seniors have long standing relationships with primary care providers and are hesitant to leave them despite having the lack of access with their doctor (it’s hard to get an appointment and appoints are typically only 10 minutes long). Iora is not associated with an Academic Medical Center which is highly valued by seniors in markets like Boston, Seattle and Denver. Our challenge was to grow membership for Iora within this hard-to-reach target market.

Outcome

Idealized the doctor-patient relationship that people over age 64 remember fondly, and wish they still had.  We positioned Iora Primary care as a practice that specializes in care for people on Medicare at no additional cost to their Medicare.

Results