GE Healthcare
Translating Sound Strategy into Standout Creative
- Life Sciences
- Strategy
- Creative
Over the last five years, we’ve partnered with GE Healthcare (GEHC) on many of their most important strategic initiatives. Taking a customer-centric approach, we defined a new model for locking in strategic frameworks that resulted in more meaningful and flexible creative platforms. Rolled out across key service lines and accounts, these creative platforms didn’t just elevate the value of GEHC’s offerings—but, more importantly—elevated the value of their partnership with leading health systems.
Elevating Expectations
Taking creative to a higher level for Heads of Cardiology
To overcome Heads of Cardiology’s skepticism of marketing, we didn’t just tell them that we could operate at their level. We showed them what it looks like to operate at an even higher level. Rolled out across social and digital, this targeted campaign elevated this challenging customers’ perception of GEHC.
Focused Forward
Driving a partnership forward by never looking back
After 25 years of partnership, HCA Healthcare had begun to lose sight of GEHC’s value. So rather than looking back, we reminded HCA of our unwavering commitment to continue driving the partnership’s value forward. The flexible solution defined a new approach to creative platforms, meeting GEHC’s many communications needs with executions that always feel fresh.
