Powerful SEO In a Time of Transition

Challenge

When Eileen Fisher migrated its website from Magento to Salesforce Commerce Cloud, the brand wanted to make sure it did not impact traffic from the organic channel, nor Google or any other search engine. With that, Eileen Fisher turned to MERGE to ensure that search rankings remained as is (or increased), to improve performance of category pages and ensure SEO best practices were in place to improve future rankings.

Outcome

To meet optimal website functionality, the MERGE SEO team implemented a strategic keyword schema across the site, optimized images to increase site speed, implemented H1 (header tags) and image alt text to maximize visibility and crawlability of the search engines. The MERGE team also implemented a new blog content section, and put in place a comprehensive redirect plan to ensure no content was lost in translation from one website to the next.

Results

As a result of optimization on the new website, Eileen Fisher saw: