Care Oregon

Maintaining a Healthy Market Share

Healthcare Marketing Solutions That Drive Awareness

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Services

  • Campaign Concepting & Ideas

  • Omnichannel Campaign Execution

Challenge

Find a way to be top of mind for Medicaid enrollees at the precise moment they were presented with the option.

Outcome

Through stakeholder and member interviews, we knew our target demographic was on the move. So we created a breakthrough campaign that segmented media and messaging between two audiences to effectively communicate the brand.

Results

The campaign from its launch has driven:

.36 - 22%

Engagement range in category with an industry standard of .08%

15k

Landing page visits

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Next Case Study

Floyd Medical Center