Maintaining a Healthy Market Share
Healthcare Marketing Solutions That Drive Awareness
Campaign Concepting & Ideas
Omnichannel Campaign Execution
Find a way to be top of mind for Medicaid enrollees at the precise moment they were presented with the option.
Through stakeholder and member interviews, we knew our target demographic was on the move. So we created a breakthrough campaign that segmented media and messaging between two audiences to effectively communicate the brand.
The campaign from its launch has driven:
.36 - 22%
Engagement range in category with an industry standard of .08%
Landing page visits