Adobe Workfront Implementation in 12 Weeks

Challenge

A global leader in the cosmetics and beauty retail space aimed to replace its outdated work management system in the span of a year. With over 100 team members spread across multiple marketing divisions, the company faced several operational hurdles, including the need to manage a vast number of packaging assets for different product lines across five divisions.

Their existing system lacked critical features such as task management, transparency in prioritizing work, and effective collaboration across teams like Global Marketing, Packaging Design & Development, and Legal/Regulatory departments. Additionally, the sheer volume of asset requests (e.g., a single hair color package might involve up to 40 versions) required a solution that could centralize and streamline the creation, storage, and sharing of digital assets.

The company chose Adobe Workfront as its tool of choice to address these issues, and it partnered with MERGE for implementation and optimization.

Outcome

MERGE delivered a tailored implementation to address the beauty company’s unique challenges. The project was completed within weeks, culminating in a Minimum Viable Product (MVP) equipped with all necessary features and functionality.

Key strategies included:

• Request Management Optimization: Custom forms were introduced for precise data entry, and users were trained to edit and duplicate existing requests to save time, especially on high-volume tasks.
• Enhanced Task Management: Project managers gained the flexibility to manage requests by assigning workflow templates to specific assets, improving efficiency.
• Streamlined Reporting: A hierarchical structure was established, enabling insights by division, product, brand, and packaging type/category. This not only improved reporting quality but also provided metadata capabilities for better asset tracking.
• Improved Collaboration: Legal/Regulatory teams gained dashboards for easy tracking of packaging proofs. Advanced search tools allowed team members to locate previously created assets efficiently.
• Integration with Adobe Experience Manager: Workfront was aligned with their digital asset management system, creating a seamless structure for managing packaging assets.
  This collaborative effort resulted in an innovative system that prioritized visibility, efficiency, and scalability.

Results

The implementation of Adobe Workfront, guided by MERGE’s proven methodologies, delivered significant advancements for the beauty company, including:

• A holistic view of assets, categorized by product, division, brand, and packaging type.
• Improved adherence to service-level agreements (SLAs) for packaging projects, with the ability to identify and address rush requests quickly.
• Smoother hand-offs between Packaging Design and Development teams, fostering better collaboration.
• Enhanced autonomy for Project Managers, who now have complete visibility into required tasks and the ability to create timelines tailored to each asset.
• Legal/Regulatory proofing processes that are easier to manage and understand through collaborative dashboards.

These results positioned the company for success in an increasingly digital-focused market, providing a solid foundation for future scalability and growth.

By leveraging MERGE’s expertise and Adobe Workfront’s robust capabilities, the global beauty company significantly elevated its operational efficiency and strengthened its ability to deliver innovative products to its customers, wherever and however they shop.

Results