Prove contribution to revenue.
Uncover complex data insights and make better budget decisions with revenue attribution.
Understanding the impact of your marketing efforts is challenging. In fact, 6 out of 10 marketers struggle with measuring and analyzing the performance of their marketing efforts. An advanced attribution tool like Marketo Measure (formerly Bizible) can provide the insights you need, enable more informed budget decisions and help prove the influence marketing has on the bottom line.
Implementing Marketo Measure is the first step towards performance-based decisions, but it’s what happens after the implementation that really matters. How you take action on all of the valuable data that Marketo Measure provides will ultimately determine the success of your investment.
Let MERGE help you define what it means for your business to “get the most” out of your investment. As an Adobe Gold Partner, our expert consultants are ready to work with you to determine your organization’s needs, prioritize your goals and optimize your Marketo Measure implementation so you can turn data into insights and action.
Accelerator
For companies that need assistance “translating” data into action, MERGE offers the Accelerator package. Our consultants will work with your team to uncover the complex questions that your business is facing today, and will create Marketo Measure reports to provide answers to those questions. We’ll also provide insights into what the data means, tapping into our industry knowledge to help give context to what you’re seeing and giving you the tools you need to decipher the data for yourself. The easy-to-understand, easy-to-share reports and data strategies we implement will accelerate your learning curve, allowing you to immediately achieve value and reap long-term benefits from your investment.
Want a head start on getting the most from your investment? Learn more about our Marketo Measure Accelerator package.
Impact Concierge
A fully-customizable package, MERGE's Impact Concierge package is designed to help you develop an action plan that’s tailor-made for what matters to your business. We’ll audit your current Marketo Measure configuration, data and processes and will create a custom roadmap that identifies your priorities. From auditing your current configuration, processes and data to customizing CRM reporting and identifying and translating trends and key insights, we’ll help ensure your data is trustworthy and is able to tell you its story. And if we find technical, process or data issues in your attribution systems? We’ll develop a plan to fix them, then make it happen.
Need help developing a strategic plan of action for your Marketo Measure data? Find out more about our Impact Concierge package. Talk to us!