Your marketing plan is only as strong as your marketing operations foundation.

You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure. – Gordon B Hinkley

You have your marketing roadmap, now ensure you have the marketing operations framework to support it. Our Marketo consulting services consist of working alongside your team to increase the success of your marketing activities and unlock hidden value inside your Marketo Engage instance.

Whether you’re preparing for a new Marketo Engage implementation, need help executing high-volume or complex Marketo campaigns, or you’re seeking to take your Marketo usage to the next level, our team of experienced Marketo Engage consultants will help you:

Create an effective nurturing and engagement program

 

Working with Marketo Engage specialists ensures your marketing communications match your target audience and are appropriate for their stage within your sales funnel. The impact for you: better lead engagement and conversion.

Develop dynamic lead lifecycle and lead scoring programs

 

Never let a lead fall through the cracks. Creating an effective Marketo Engage lead lifecycle program helps manage each lead stage, score off defined behavioral and demographic criteria, then pass qualified leads to sales. But it doesn’t stop there—adjustments will inevitably be needed. When appropriate documentation is in place, updates to your lead lifecycle and lead scoring programs can be made seamlessly, keeping your sales and marketing teams aligned and working harmoniously towards a common objective.

Create insightful reporting and analytics dashboard

 

Know which campaigns are most effective and actually driving revenue. Our Marketo Engage consultants will assist in creating the reports you need using Marketo Measure for advanced attribution capabilities, so you know where your most profitable leads are coming from.

Evaluate your data quality and provide recommendations

 

We’ll help correct inconsistent field values and missing information to improve your campaign performance as well as help you manage your valuable prospect data.

Enable personalization

 

Personalization is more than just slugging in a first name. Deliver a personalized customer experience on your website and in email communications by leveraging segmentation, focused campaigns, and custom creative services.

Create branded campaign assets

 

Communicate a professional brand image across your digital assets from your email to your landing pages, with our beautifully designed and fully customizable Marketo templates.

Resolve Marketo integration challenges

 

Frustrated by duplicates or slow system performance when syncing Marketo Engage with your CRM? Our team can assist in resolving challenges when syncing Marketo with Microsoft Dynamics CRM or Salesforce data.

With the proper foundation in place, you’ll be able to fix issues in your processes, increase the efficiency of your marketing team, and most importantly, grow revenue—and prove your contribution to the bottom line!

Let’s get the conversation started; contact us to discuss our Marketo consulting services and your specific needs.