Public Relations + Strategic Communications
Featured Offerings
Reputation Management
Awards and Rankings
Content Development
Crisis Preparedness
and Response
CSR Reporting
Earned Media Campaigns
Employee Engagement
Executive Visibility
Issues Management
Public Affairs Support
Reputation Benchmarking
Thought Leadership
Brand Promotion
Content Development
Earned Media Campaigns
CSR Reporting
Events and Activations
Influencer Engagement
Reputation Benchmarking
Social Media
Thought Leadership
Strategic Positioning
Campaign Strategy
Corporate Narrative and Message Development
Customer Journey Mapping
Persona Development
Project Planning
Purpose Statements
Reputation Benchmarking
Strategic Planning
Breakaway Branding Activation
What happens when a hyper-local and favorite Midwestern hot dog brand gets lost in the competition? They turned to MERGE to help reintroduce the brand to locals in a way that is distinctly Minnesotan – at the U.S. Pond Hockey Championships – with barnburner results: a 227% increase in brand awareness with 11 million total local and trade media impressions.
A Moonshot Launch for Moonshot Clients
When the two largest Cancer Research Funding orgs came together to creatively tackle cancer’s toughest questions, they trusted MERGE to introduce this crucial global cancer research initiative to the U.S. The results? More than 40 hits in leading publications – including establishing eight Tier 1 media relationships – and doubling the brand’s share of voice in a highly crowded and competitive cancer research market in under a year.
Influencing the Influencers
Breaking into the health food market can be challenging, even as a major family-owned food brand, which is why MERGE was tapped to help introduce the first-of-its-kind high-protein chip to its perfect audience: athletic adults. Through a strategic combination of professional athlete influencer endorsements and targeted regional events, the brand received a total of 1.55 billion earned media impressions, and earned the spot as the #1 seller of healthy snacks and beverages on Amazon.
Targeted Pitching and Enhancing Reputation
The U.S. consulting firm’s legacy byline article program was looking its age. To enhance its offerings and solidify the subject matter experts’ (SME) reputations, they chose MERGE’s Public Relations and Communications team to lead their revitalization efforts. Through open and ongoing conversations with the SMEs, and highly targeted pitching of both national and trade outlets, the partnership has led to securing more than 250 diverse earned media placements, including Reuters, cfo.com, Automotive News, and STAT, and the SMEs being used as trusted sources in breaking news commentary.
Having a Voice in the Conversation
Open Season can make or break Benefits Providers, and with so many companies competing for attention between October and January, it’s hard to stand out. To ensure they were not only communicating the cost savings of their latest product, but also being included in the larger conversation, the communications team at a major Benefits Provider for federal employees partnered with MERGE to create a comprehensive and strategic outreach plan. This led to a 99% message accuracy rate and 34 unique media placements, ensuring the Benefits Provider was included in the larger Open Season conversation.
Elevating Executives
After overhauling their entire leadership span, a client needed help getting eyes on their new executives with both internal and external audiences while generating confidence in their abilities. MERGE’s PR experts conducted an in-depth study of each of the new C-suite member’s online and professional visibility, identifying content pillars and social platforms that naturally fit each exec’s voice and audience. As a result, the five individuals have had 27 unique media placements, and presented at numerous industry-leading events.
Our Clients Include
Work With an Agency That’s Built Different
MERGE is built different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.
What Our Clients Say
We've worked with MERGE for so long that our organization thinks of the MERGE team as part of our in-house team. Our in-house team is small (but mighty!), and people are often amazed at how much we accomplish. I largely attribute that to our longstanding relationship with MERGE. Because of that longevity, they know Holston Medical Group, our market, and our culture so well and are there for us whenever we need them. They consistently deliver thoughtful recommendations and help us execute successfully against our goals. Partnerships like ours are unique, hard to come by, and something we don't take for granted.
Danielle Cannon, Marketing Communications Manager of Holston Medical Group
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