Building Awareness, Creating Differentiation and Driving Results Through Public Relations and Strategic Communications
Dynamic PR strategies create brand trust and authority. From executive visibility to influencer partnerships and reputation management, MERGE PR can help solve your strategic communications challenges.
Areas of Focus
Health Public Relations Solutions
Healthcare is in our DNA. We help health systems, payers, life science organizations and healthcare services innovators simplify the complex stories to make them impactful. From hospital acquisitions through groundbreaking advancements, we create meaningful engagement with your key audiences and stakeholders to build trust and elevate brand awareness so you can focus on what matters most: enriching lives and driving patient outcomes.
Wealth Strategic Communications
Companies in B2B, insurance, and professional and financial services spaces are facing intense disruption. And the need to establish credibility with key partners, investors and customers has never been greater. Whether you’re a Fortune 500 company or a start-up, MERGE PR creates a solution oriented approach from corporate storytelling and executive visibility to crisis and issues management and content development.
Happiness PR
In the Retail, Technology, and Food sectors, your audience faces an overwhelming amount of messaging that seems to all blend together, making it hard to stand out. At MERGE, we help you break through with elevated communications strategies, impactful activations, audience-driven insights, and differentiated and memorable messaging.
Communications and Public Relations Strategies that Get Attention
Reputation Management
- Reputation benchmarking
- Purpose statements/narrative development
- Executive visibility
- Organic social
- Speaking opportunity identification and submissions
- Thought leadership
Media Relations
- Media training
- Message development
- Proactive media campaigns
- Product review programs
Content Strategy & Copywriting
- Thought leadership
- Web copy
- Organic social
- Byline/OpEd
- Speeches
Employee Engagement
- Recruitment/talent brand campaigns
- Change communications
- Digital engagement
- Community management
- Content development
Organic Social
- Social content
- Thought leadership
- Executive visibility
- Omnichannel strategy
Community Relations
- Partnership development
- Speaking opportunity identification and proposals
- Sponsorship opportunities
Events Management
- Event activation
- Conference proposals and submissions
- Event planning and execution
Crisis and Issues Management
- Crisis response
- Crisis preparedness
- Crisis simulation
- Crisis manual
- Spokesperson training
- Societal issues audits
- Advocacy
- Public affairs
- Awareness campaigns
Advocacy
- Public affairs
- Letter writing campaigns
- Community partnerships
- Awareness campaigns
Content Development
- Byline/op-ed
- Press release
- Speech writing
- Web copy
- White papers
Awards & Rankings
- Identification
- Submission development
CLIENT RESULTS
of employees believe that CEOs who engage on social media are better equipped to lead companies in the web 2.0 world
(Source: Go Gulf)
of over 300 executives surveyed ranked reputation as the most significant risk area for companies
(Source: Deloitte)
Average increase in revenue for companies that engage in regular PR activities
(Source: Meltwater)
A SAMPLING OF OUR CLIENTS
Expertise in Public Relations
Case Study
Breakaway Branding Activation
What happens when a hyper-local and favorite Midwestern hot dog brand gets lost in the competition? They turned to MERGE to help reintroduce the brand to locals in a way that is distinctly Minnesotan – at the U.S. Pond Hockey Championships – with barnburner results: a 227% increase in brand awareness with 11 million total local and trade media impressions.
Activating the Fans
Case Study
A Moonshot Launch for Moonshot Clients
When the two largest Cancer Research Funding orgs came together to creatively tackle cancer’s toughest questions, they trusted MERGE to introduce this crucial global cancer research initiative to the U.S. The results? More than 40 hits in leading publications – including establishing eight Tier 1 media relationships – and doubling the brand’s share of voice in a highly crowded and competitive cancer research market in under a year.
Capturing the Nation’s Attention
Case Study
Influencing the Influencers
Breaking into the health food market can be challenging, even as a major family-owned food brand, which is why MERGE was tapped to help introduce the first-of-its-kind high-protein chip to its perfect audience: athletic adults. Through a strategic combination of professional athlete influencer endorsements and targeted regional events, the brand received a total of 1.55 billion earned media impressions, and earned the spot as the #1 seller of healthy snacks and beverages on Amazon.
Creating Awareness
Case Study
Targeted Pitching and Enhancing Reputation
The U.S. consulting firm’s legacy byline article program was looking its age. To enhance its offerings and solidify the subject matter experts’ (SME) reputations, they chose MERGE’s Public Relations and Communications team to lead their revitalization efforts. Through open and ongoing conversations with the SMEs, and highly targeted pitching of both national and trade outlets, the partnership has led to securing more than 250 diverse earned media placements, including Reuters, cfo.com, Automotive News, and STAT, and the SMEs being used as trusted sources in breaking news commentary.
Raising the Bar on Storytelling
Case Study
Having a Voice in the Conversation
Open Season can make or break Benefits Providers, and with so many companies competing for attention between October and January, it’s hard to stand out. To ensure they were not only communicating the cost savings of their latest product, but also being included in the larger conversation, the communications team at a major Benefits Provider for federal employees partnered with MERGE to create a comprehensive and strategic outreach plan. This led to a 99% message accuracy rate and 34 unique media placements, ensuring the Benefits Provider was included in the larger Open Season conversation.
Strategic Communications Plans
Case Study
Elevating Executives
After overhauling their entire leadership span, a client needed help getting eyes on their new executives with both internal and external audiences while generating confidence in their abilities. MERGE’s PR experts conducted an in-depth study of each of the new C-suite member’s online and professional visibility, identifying content pillars and social platforms that naturally fit each exec’s voice and audience. As a result, the five individuals have had 27 unique media placements, and presented at numerous industry-leading events.
Identifying Opportunities
