Seamless Site Migration
Migrating your website can be a scary thing. But, it doesn’t have to be.
Site migrations come in all shapes and sizes and the underlying theme of all of them is a considerable change in the URL structure of your site. With the proper tools, process, and partners you get an updated look and feel without losing the traffic and rankings you’ve fought so hard for.
There are many moving parts to a full platform migration, design update, or navigation change and every migration is different. We take into account your objectives and the unique elements of your brand to deliver a complete strategy geared at mitigating potential loss of organic rankings and search traffic.
Here is a short list of the pre-launch considerations leading up to your migration:
- Site crawl and content inventory
- Ranking and content mapping
- Canonicalization and meta robots
- Redirect mapping
- URL structure and metadata
- Structured data, wireframes and pagination
- XML and HTML sitemaps
You worked hard to get where you are, don’t let a site migration set you back.