Despite a down economy, ad buyers expect digital channel buys to increase by 13% in the second half of this year versus 2019, according to a recent IAB survey. Preparing your digital marketing plan for this shift requires a comprehensive strategy that meets your audiences in the ever-growing virtual landscape — wherever they are.
Digital Marketing in 2021: A 360° Approach provides a breakdown of the latest trends and tips for designing a comprehensive digital marketing strategy that keeps your audience engaged. Our eBook includes best practices across five core digital areas, including:
- Content marketing
- SEO
- Paid media
- Email marketing
- Analytics
Click here to download the eBook.