Retail

Part 1: The New State of Brand Storytelling in Retail

How does storytelling apply to brands and retailers — and what’s changed? MERGE Chief Client Officer Nick Jones talks with retail experts George Bird, Director of In-Store Experience, and Mark Rexroat, Retail Brand Consultant, about effective storytelling in the new normal and how brands can build deeper emotional bonds and engagement with customers using the right tools and touchpoints. Watch part one of the four-part series below.

PUBLISHED: 9/23/2021

Related Posts

Retail, Consumer Are Brand Activations the Ultimate Strategy for Capturing Gen Z’s Attention? Agency Updates, Consumer, Retail Gen Z Confesses to Event-Driven Overspending, According to New Study