Strategy

Answering the New Demand for Consumer-centered Digital Experiences

Misty Castadli, UX Design Lead, talks with MERGE Chief Digital Officer Saurab Bhargava about how consumer behaviors within the digital space have changed since the onset of the pandemic and the need for simple, predictable online experiences. Castaldi also touches on proven methods in the UX toolbox and how brands can adapt to better understand and meet current user needs.

PUBLISHED: 2/9/2021