AI: Perception vs Reality
Recently, the Digital Advertising Alliance asked how MERGE is leveraging AI/Machine Learning for data collection and insight development and how these processes and benefits are being communicated to clients and employees.
Strategy
The emerging Business Case for AI: Perception vs Reality
Today, AI (artificial intelligence) is seen as an increasingly powerful tool in the evolution of how brands connect with consumers. The power of AI/Machine Learning is the ability to collect and assess data – in volume, variability and velocity – providing deeper insights and intelligence into people’s actual wants and needs and life behaviors.
PUBLISHED: 10/4/2019
