The breakdown of the traditional marketing model is not news. But the pressure tests of 2020—from quarantine and unemployment to economic uncertainty and social unrest—have made that inconvenient truth painfully apparent. And the call for change has become desperately urgent.
In our latest white paper, It’s the Era of Re-evaluation: Time to Check Your Brand’s Humanity, we review today’s business-to-human movement and how brands must adapt to create relevant connections with consumers. Spoiler alert: understanding the fundamentals of motivation theory is step one.
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Click here to download the full white paper, It’s the Era of Re-evaluation: Time to Check Your Brand’s Humanity.