Marketing for Pharma and MedTech

From lab to life

In rare disease, specialty pharma, and medtech, we bring together field, HCP, patient, and channel strategies to deliver compliant, personalized experiences that perform in complex markets and sustain momentum from launch through long-term adoption.

Focus areas

Omnichannel excellence

Accelerate adoption with connected strategies that drive awareness, education, and behavior change.

HCP and vet engagement

Deliver tailored, insight-driven content that educates, converts, and strengthens prescriber relationships.

Commercial enablement

Equip sales and marketing with modular content, field tools, and real-time insights that move markets.

Brand and storytelling

Turn science into story with clear, credible narratives that build trust.

Explore our industries

Recent work

All work

GE Healthcare

Translating Sound Strategy into Standout Creative

Over the last five years, we’ve partnered with GE Healthcare (GEHC) on many of their most important strategic initiatives. Taking a customer-centric approach, we defined a new model for locking in strategic frameworks that resulted in more meaningful and flexible creative platforms. Rolled out across key service lines and accounts, these creative platforms didn’t just elevate the value of GEHC’s offerings—but, more importantly—elevated the value of their partnership with leading health systems.

Dojolvi

Building a Brand that Performs for Patients

Our work for Dojolvi shows just how meaningful brand identity can be to patients.

iRhythm

Launching the Next-Gen of Cardiac Monitors

Accelerated adoption in a stagnant market.

Our clients

MERGE has been a partner of mine through multiple first-in-class product launches into the oncology and cell therapy space. They excel at launch strategy and execution and are the best creative agency I have ever worked with.

Vice President, Global Marketing, Kite Pharma

Work with an agency that’s Built Different.

MERGE is Built Different to deliver storytelling through technology. Let’s talk about how a human approach to data-driven marketing can elevate your brand, captivate customers, and change lives.

Let’s connect