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Life Sciences, Creative, Strategy

Building a Brand that Performs for Patients

Our work for Dojolvi shows just how meaningful brand identity can be to patients.

Dojolvi

Today's rare disease marketers are expected to empower communities

Here's how we partnered with Dojolvi to help empower patients coping with chronic pain and fatigue. Dojolvi is a brand made for the LC-FAOD community.

Each element of the brand identity is intended to convey enhanced fatty acid metabolism through upward motion.

Typography treatment shows elevated energy while the gradients created displays movement throughout the marketing materials.