Challenge

The start of school is the second biggest spending season of the year. Sprint wanted to get the back-to-school crowd back into its stores before the bell rang. That meant increasing foot traffic, gaining new customers and increasing sales — all in a highly competitive environment.

Outcome

We helped Sprint develop a back-to-school retail promotion campaign for the entire family. Our tech-forward campaign reached students while targeted promotional messages resonated with the rest of the family. In addition, we created a cohesive in-store experience with messaging that positioned Sprint as the partner to provide value and quality for back-to-school technology.

Results

We passed the test with increased traffic and increased sales.