B BRAUN
Secondhand Chemo
When B. Braun needed to jumpstart sales of OnGuard, their closed system transfer device (CSTD) for chemotherapy delivery, our insight was that caregivers needed to understand the health dangers of uncontained chemotherapy delivery first.
Services
Service 1
Service 2
Service 3
Challenge
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Outcome
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Results
90%
Increase in Sales Team engagement
95%
Increase in OnGuard sales
MM+M
Award for Best Pro Sales Tool
Revealing the monster under, on and around the bed
Chemotherapy drugs act like poison, killing fast-growing cancer cells before destroying slower-growing healthy cells. Recent data demonstrated the risk of the spread of hazardous chemo drugs throughout hospital and home environments. Our iCVA educated with best practices for limiting exposure include Closed System Drug Transfer Devices.
