Building the AIgency™

The agency model is at a tipping point, and traditional ways of working can’t keep up in a world reshaped by AI. The Redefining the Agency series is our blueprint for what comes next, where the soul of human creativity meets the science of data and technology to build greater trust and clarity. We’re embracing these ideas where the stakes are highest, in health and life sciences, and sharing frameworks that redefine what an agency must be in this new era.