Building the AIgency

If we see AI as only a faster human, bound by things we already understand, we’ll miss the opportunity to amplify our uniquely human value through new ways of working and thinking.

Stephanie Trunzo, CEO, MERGE

Building the AIgency

84% of leaders say their companies must fundamentally change.

With AI as our operating system—not an add-on—we're the first true AIgency, built different to lead where others follow.

Forget Omnichannel:
Context is the New Strategy

The future of marketing demands a shift to a contextual spectrum™, using AI to deliver dynamic,
personalized content that meets the whole human at the exact moment they are ready to engage.

Infinite Individualism: Your Next Customer is an Audience of One

Infinite individualism is the future of marketing. It's about moving beyond "good enough" personalization and broad demographic segments to create AI-powered, one-to-one experiences that reflect the complex, whole human and build meaningful trust.

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Building the AIgency: A Blueprint for Human-AI Collaboration

We’re testing ideas where the stakes are highest, in health and life sciences, and redefining what an agency must be in this new era.

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The Paradox of Technology and
Whole Human Marketing

What if the key to more empathetic marketing isn't less technology, but more? Explore
the powerful paradox of using AI to finally see the "whole human," understanding who
consumers are as they move through moods, roles, and moments. It's about building
genuine trust by connecting with people in the moments that truly matter.

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Athlete

7:30 AM | Athlete
Laptop, wearable device
Energized, thinks about staying in shape, cares about
tracking her heart rate, and prioritizes self-care

CMO

11:00 AM | CMO
Laptop, bluetooth speaker
Determined, focuses on expanding brand reach, explores
new business partnerships, and prioritizes task completion

Mom

5:30 PM | Mom
Tablet
Content, shares quality time with her family, cooking
dinner and asking about her daughter’s day

Partner

9:00 PM | Partner
Laptop, wearable device
Exhausted, spends time with her partner, looking up
recipes, parenting tips, and dreamy vacation ideas

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AI-driven outcomes across industries

Health

Drug commercialization

AI accelerates market entry, analyzing real-world evidence, optimizing trial design, and identifying populations likely to benefit from treatment.

Patient engagement

Personalized health communication that adapts to individual health literacy, cultural background, and communication styles, improving treatment adherence.

Provider education

Intelligent content systems deliver the right clinical information to providers at the right time, enhancing decisions and outcomes.

Lifestyle

Predictive personalization

AI anticipates consumer needs and preferences, creating seamless, individually relevant experiences that drive engagement and loyalty across touchpoints.

Dynamic content optimization

Real-time content adaptation based on user behavior, context, and micro-moments, optimizing every interaction for maximum impact and conversion.

Intelligent customer journeys

AI orchestrates complex customer journeys across channels, predicting next best actions and automatically optimizing touchpoint timing and messaging.

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From Noise to Clarity:
How Brands Create Value in the Age of AI

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Partner with MERGE

We know how fast and often AI is evolving, and we’re committed to exploring the result from the inside out. If you’re building toward that future, too, let’s evolve together.

Let's connect

The Future of AIgency™ Partnerships is Here

Stephanie Trunzo, CEO, MERGE