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AI is evolving from automation to a collaborative "agentic" partner. This shift demands data integrity and reframes ROI as amplification, not just efficiency. "Agentic readiness"—aligning technology, teams, and purpose—is the new strategic priority.
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SitecoreAI marks a pivotal shift by unifying the DXP with agentic AI. This post explores what the new, intelligent platform means for healthcare marketers seeking personalization at scale.

From actionable insights to enhancing productivity and scaling personalization, explore key takeaways from Adobe Summit that will redefine your marketing approach.