On November 4th, I was fortunate to be in Orlando at the 2025
Sitecore Symposium and got to see Sitecore unveil its surprising next phase… SitecoreAI. SitecoreAI represents a significant evolution of their go-to-market strategy, unifying core digital experience capabilities—
CMS, CDP & Personalize, Search, and
DAM—under a single, AI-enabled architecture.
At MERGE, we believe this marks a pivotal shift for marketers, especially those in the highly regulated healthcare sector, by delivering a single, intelligent platform that merges content with action.
We’re still learning all there is to know about this new approach and platform, but I’ve attempted to cover a few of the topics we discussed with the product team at Symposium.
What does a Unified Platform mean… to me?
SitecoreAI is built on three core pillars: Unified, Open, and Agentic… but it’s the unification of their core products that fundamentally changes the game for marketing operations:
Goodbye, Disjointed Tools
The platform connects previously separate modules, such as XM Cloud, CDP, Personalize, and Search, through a shared orchestration layer and data model —right out of the box. This new approach eliminates friction from integrations and data movement between siloed products.
Work Smarter, Not Harder
By integrating data, content, and AI, SitecoreAI enables the use of intelligent AI agents (the "Agentic" pillar), which automate tasks that free up time for more strategic thinking and increasing speed to market. This means campaigns can launch in hours, not weeks, dramatically accelerating time-to-market.
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One Ring to Bind them All
The platform uses a shared intelligence layer where AI understands what content exists, who it's for, and how it performs, ensuring every experience is relevant and personalized across channels without manual data mapping.
How will this affect my license and costs?
Sitecore has re-engineered its commercial model to simplify adoption, giving customers a risk-free pilot to demonstrate value.
Simplified Model
The platform is now delivered as a single, integrated platform rather than as disconnected products or bundles. Every instance includes what was formerly known as XM Cloud as the foundation, plus entry-level access to CDP & Personalize, Search, and DAM, as well as unlimited Sitecore-built AI use cases.
No Forced Bundles or Migration Costs
If you are an existing XM Cloud customer, you will be automatically moved to the new SitecoreAI experience on November 10, 2025, with no new contract or added cost. They gain the new features and baseline entitlements without any disruption.
Grow-with-me Pricing
Customers only pay when they expand capacity or usage beyond the included entry-level tiers, offering flexibility and a more straightforward path to measurable ROI.
Why does this matter to Healthcare Marketing Pros?
The combination of unified data and AI-powered Agentic workflows provides significant benefits for the healthcare industry, where trust, compliance, and highly personal experiences are paramount.
Scaling Personalized Trust
Sitecore has long been a trusted DXP in healthcare, with a commitment to HIPAA-aligned security and data protection. SitecoreAI's emphasis on "marketer-directed" governance means AI agents automate work, but humans always review and approve content before it goes live, ensuring every patient interaction is on-brand and compliant. This is critical for managing experience, which may include the collection of potential PHI.
Content Generation & Compliance
The bulk content generator and other agents can quickly produce localized and channel-ready content for different patient demographics and regulatory regions. The platform's built-in content guardrails perform brand and compliance checks on AI-generated text, minimizing risk in a high-stakes environment.
Hyper-Personalization at Scale
For patients and members, expectations are set by leading consumer brands, demanding tailored digital experiences. SitecoreAI makes it possible to leverage patient data (securely) to deliver hyper-personalized content, notifications, and recommendations across all channels, transforming the experience from a confusing system to a supportive relationship.
SitecoreAI is more than this year’s product release—it's the next generation of a digital experience platform, built for the future where marketers and AI work side by side to deliver meaningful, compliant, and measurable experiences.
If you would like to know more about how SitecoreAI works and if it might be the right fit for you,
I’d love to connect!
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