Burton | Boosting Sales with an Innovative, Integrated Media Strategy

Challenge

Last year, Burton Snowboards turned to MERGE for a new approach to their winter season marketing strategy. With U.S. snowboarders hitting their highest numbers since 2010, the timing was perfect for a refreshed strategy.

Burton sought a strategic partner to develop and optimize a comprehensive media strategy across diverse digital platforms.

The mission: refine campaign tactics and audience targeting to drive year-over-year growth.

Utilizing our strategic media expertise, MERGE crafted a comprehensive media plan to enhance Burton's brand visibility and boost digital performance.

Outcome

MERGE embarked on creating an integrated media strategy spanning Paid Social, Video, and Display platforms.

By understanding the unique algorithms of Meta, TikTok, YouTube, and programmatic platforms, we maximized cost efficiencies and channel performance.

MERGE's initiatives advanced branding efforts and product lines in anticipation of the seasonal surge.

Through research and refinement of campaign tactics and audience targeting, Burton saw substantial revenue growth.

Results

MERGE set a new standard for success.

Our reimagined strategy enabled Burton to deliver digital ads that deeply resonate with their target market, positioning them for sustained growth and heightened engagement.

Key Achievements: 

• Maximized cost efficiencies
• Leveraged channel-specific algorithms
• Set a new benchmark for performance

Channels Tackled: 

• YouTube
• TikTok
• Meta
• Programmatic