Building the right marketing technology (MarTech) stack has become increasingly important for healthcare marketers when it comes to reaching consumers. Many organizations, however, struggle to assemble and fully use an appropriate stack. On top of this, the COVID-19 pandemic has created new challenges for organizations in delivering the right messages to the right audiences at the right time.
To better understand the impacts, MERGE partnered with Greystone.Net, a digital consulting company for hospitals and health systems, to conduct a survey of over 90 healthcare organizations from June-August 2020.
In our latest infographic, How Healthcare Marketers Use the MarTech Stack, we highlight key findings and insights from the survey, including the challenges healthcare marketers face as they build and use a technology stack, the role of the pandemic in identifying MarTech strengths and weaknesses, and opportunities for transformation moving forward.
Click here to download the infographic, How Healthcare Marketers Use the MarTech Stack.