Picklists in Marketo!
If you have spent years mapping Salesforce picklists to string fields in Marketo, you know how easily data can grow stale. This old way of managing enumerated values led to constant sync errors and fragmented reporting. Adobe is finally launching Picklist Management. This feature lets you specify exact values within Marketo fields, ensuring your data stays clean from the moment of entry. It effectively ends the era of manual data normalization for standard picklist fields.
This feature is listed as coming soon, so there are still things we don’t know yet about its implementation (or any API endpoint availability), but this will hopefully alleviate a source of headaches for many Admins.
Email Designer: New AI Editing Tools, and API Endpoints
Over the last few months, Adobe has announced the release, or plan to release, of a litany of upgrades to the new email designer in Marketo Engage. Most exciting of these was the publishing of the API endpoints which allow developers to programmatically interact with the new designer.
The new endpoints expand functionality for the new type of Emails, Templates, and Fragments. These additional endpoints allow for parity with actions that can be taken in the UI. Notably, there are now endpoints to retrieve the assets the components are used by in Marketo Engage.
Reflecting Adobe’s commitment to AI, the new email designer now supports Nano Banana, Google’s AI image generator and photo editor, in addition to Adobe Firefly. This is good news for any teams using tools outside of the Adobe Suite in their content generation.
Adobe is also launching brand compliance tools in the new designer. This will allow Adobe’s AI to generate emails based on your brand guidelines, as well as review existing emails to ensure that everything is designed as it should be. These features will be rolling out soon, with dates to be announced.
Finally, Adobe has announced several updates and fixes to the new designer to match functionality available in the legacy email model. These updates should improve the overall experience of using the new designer, and hopefully will smooth out the transition into the new tool.
Marketo Interactive Webinars - Quarterly Updates
While it exists as a standalone product, Adobe Connect provides the foundation for Marketo Engage’s Interactive Webinars.The latest Adobe Connect release (12.11) was announced in December, and while it’s technically a minor release, it includes noteworthy upgrades that improve how content is delivered and consumed through the platform.
The Top Enhancements
There are three features that stand out for both hosts and participants:
- Download Resources During Recording Playback: Historically, if a participant missed a live session, they also missed out on the shared files and links unless the host manually emailed them later. Now, viewers watching a recording can download documents and click links directly from the playback interface.
- Quoted Chat Replies: The new Quoted Reply feature allows attendees and hosts to reply directly to a specific message. It shows a snippet of the original text above the response and clicking that snippet scrolls you back to the original message.
- New Survey and Unified Resource Pods: They’ve extended the existing Poll Pod functionality by allowing hosts to present a multiple-question form to gather feedback and insights from participants within a live session.
Up to 25 questions can be included in a single survey and results are captured in the Session Dashboard. The Survey Pod feels much more like a professional feedback tool and less like a quick pulse-check.
They’ve also combined the old Files and Web Links pods into a single, unified interface. It simplifies the layout for hosts and makes it easier for participants to find everything they need in one spot.
Other Notable Updates
Camera Pod & Name Tags: The Video Pod has been renamed the Camera Pod to avoid confusion with other video content posted in the Share Pod, such as MP4s. Additionally, in the Camera Pod, you can now add Name Tags (like job titles or company names) as subtitles under your display name—a great touch for networking and formal presentations.
Refreshed Room Interface: Based on Adobe’s Spectrum 2 design, this update introduces welcome changes that reduce visual noise including a transparency effect that makes inactive pods feel a bit lighter until the user hovers over them.
Read the full release here.
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