Media magic at every touchpoint

Our team of experts develops contemporary media plans that both capture attention and inspire action.

Our approach is designed to help clients take advantage of the modern marketing landscape through more relevant, timely, and effective conversations with customers and prospects. It looks at everywhere constituents come into contact with a brand and seeks to optimize those connections. It is grounded in:

Media offering

Village Medical

As the largest value-based primary care provider in the US today, Village Medical needed to acquire net new patients and drive growth among the Medicare audience. To drive consideration and capture demand, we took a patient-centered approach and applied deep knowledge of both the Medicare patient journey and local market expertise. We used predictive and media mix modeling for market and channel mix prioritization. Then, consistent optimization drove improvement in patient acquisition, leading to a 66% YoY increase in new Medicare-booked appointments and a 35% YoY increase in new patient-booked appointments.

Marco's Pizza

As a regional contender in the fiercely competitive QSR sector, Marco's transitioned from a local player to a national powerhouse, challenging the top 3 pizza brands in the country. Through a revamped visual identity, innovative creative strategies, and an advanced data and market model, we transformed Marco's from a local advertiser into a nationally acclaimed brand. This propelled them to become America's Fastest Growing Pizza Chain, reaching the #4 spot in the pizza category, all achieved with a fraction of the competitors' budgets.

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Brigham Health

Brigham Health needed to coordinate efforts across their $18B healthcare system. Bringing together our deep industry and channel expertise, we built a performance marketing engine that launched a unified brand initiative and integrated service lines for greater efficiency, driving significant service line demand with an MROI ranging from 47% to 348%.

R+Co

Founded in 2014, R+Co, a collective of pioneering hairstylists, is acclaimed for its rule-breaking haircare products. Partnering with MERGE, R+Co aimed to enhance their direct-to-consumer presence, fortify customer relationships, and achieve a 60% revenue increase. MERGE devised a comprehensive media plan, emphasizing the impact of new customer acquisition on lower-funnel channels. Expanding efforts in Paid Search, Paid Social, Display, and Affiliate Marketing, coupled with increased media investment, led to an impressive 80% rise in new customers and MERGE exceeded R+Co's sitewide revenue goal by 19%.