A National Brand Localizes Its Message at the Neighborhood Level
Sprint local market takeover
Retail and Brand Strategy
Media Strategy and Planning
When Sprint made significant improvements to their network, many customers were aware of the brand at a national level, but few were aware of the improved network reliability at a local level.
By tapping into local Sprint leaders, we helped Sprint develop a locally focused approach to paint the town yellow, building awareness with commuters and consumers around network strength and available plans for the area. Through a guerilla experiential campaign, we helped Sprint simultaneously achieve the highest post-paid phone sales and the lowest churn rate in company history.