Acing the Retail Experience During Back-to-School Season
Sprint Retail Promotional Campaign
Retail and Brand Strategy
POP and Digital Signage
Back to school is the second biggest spending season of the year, as families and schools are more tech focused. With high competition, Sprint needed to capture traffic during peak seasonality and increase customer acquisition and non-handset purchases.
Although students are the ones going back to school, research showed that consideration of new devices and plans were high for the entire family. We helped Sprint develop a campaign that delivered a tech-forward approach to reach the student audience while conveying promotional messages that resonated with the entire family. Through a cohesive in-store experience, including leaseline, device-level and sales-associate messaging, we positioned Sprint as the partner to provide both value and quality for Back-to-School technology.
Increased traffic YOY
Increased sales YOY