Sprint

Acing the Retail Experience During Back-to-School Season

Sprint Retail Promotional Campaign

Services

  • Retail and Brand Strategy

  • Shopper Marketing

  • Content Development

  • Environmental Design

  • Technology Implementation

  • POP and Digital Signage

  • Promotional Campaign

Challenge

Back to school is the second biggest spending season of the year, as families and schools are more tech focused. With high competition, Sprint needed to capture traffic during peak seasonality and increase customer acquisition and non-handset purchases.

Outcome

Although students are the ones going back to school, research showed that consideration of new devices and plans were high for the entire family. We helped Sprint develop a campaign that delivered a tech-forward approach to reach the student audience while conveying promotional messages that resonated with the entire family. Through a cohesive in-store experience, including leaseline, device-level and sales-associate messaging, we positioned Sprint as the partner to provide both value and quality for Back-to-School technology.

Results

Increased traffic YOY

Increased sales YOY

Next Case Study

Sprint Local